The KOOPLES

Less than 2 years ago, the French brand has launched a" provocative" campaign based on pictures of hetero , homosexual and lesbian couples. Now the unisex brand ,is taking over and will be spreading the movement to Spain and the UK really soon,....Can't wait to see that!

Be Stupid Campaign

Six month ago Diesel launched their new campaign called "Be Stupid" even though it is banned in England it is growing all over the other countries.After explaining the philosophy using a video sneak preview and the discovery of the first images;The denim giant sets off at high speed and promotes the concept’s growth.The second stage of the media plan is now unraveled and will start to be featured in magazine next month.


Here is the manifesto,totally catchy and speaks some truth: